![]() It also boasts a line of 100 percent organic essential oils that have a refreshing, uplifting and energizing effect on the mind and body, helping alleviate stress and tension. Inspired by the wonderful world of bees and by the legacy of Hippocrates, Apivita creates cosmetics covering the entire range of daily facial, body and hair care needs, making products with 85 to 100 percent natural ingredients and which are completely free from harmful or environmentally damaging substances like silicon, parabens and paraffin oil. Its flora provided all the ingredients the industry needed in order to create safe cosmetics with high concentrations of extracts from plants – extremely effective against a plethora of issues related to skin aging – while its scientists possessed the know-how required to compete with bigger global brands. Greece was among the first countries to earn a reputation in the new field of natural cosmetics. Pioneering chemists returned to the teachings of Hippocrates and Dioscorides, and even researched folk wisdom, coming to the conclusion that nature continues to hold the answers to humanity’s age-old quest for beauty and wellbeing. It was only recently that growing concern over certain chemicals in beauty products began to make the cosmetology industry rethink its approach. Traditional natural remedies continued to be used for beauty treatments, but even cosmetology eventually succumbed to synthetically produced substances. ![]() With the industrial revolution, however, came the chemical industry, and pharmacology began to turn its back on nature. It was also a Greek, Pedanius Dioscorides, a physician in the Roman army, who, between AD 50 and 70, compiled the ancient world’s definitive encyclopedia on herbal medicine and related medicinal substances, “De Materia Medica.” This text would become the principal reference work on pharmacology across Europe and the Middle East for the next 1,500 years.
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